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About Tone

Tone is a responsible wellness e-shop that focuses on sports, health, and beauty.

Tone combines style and fitness in a space designed to get you in the mood to sweat, transcend yourself, escape reality, and go further, with your body and mind.

We aim to achieve that unexplainable feeling of well-being after an intense workout, yoga practice, meditation, sound bath, or a well-done beauty routine.

We want to rediscover those simple sensations that give us energy and confidence.

This online concept store was born from the need to democratize wellness and health, to take control of the different facets of health.

Bringing people together around common interests is important to us, and we hope to provide our community with moments of sharing, online or in person.

We wanted to give a responsible dimension to our shopping, and make Tone a project that addresses the concerns of our community.

We prioritize progress and aim to move in the right direction, but we have a lot of work to do on transparency and keeping products affordable.

Our partner brands are responsible, with small-scale production, production sites that respect workers' rights, and maximum use of recycled fibers. Check out the details of each brand's policy and each product on the product page.


Beauty & Health

About Tone

The responsibility

We wanted to bring a responsible dimension to our purchases and make Tone a project that addresses the concerns of its community.

We prioritize transparency and progress and aim to move in the right direction, but we still have a lot of work to do.

Our partner brands are responsible because they commit to specific criteria: reasonable-scale production, reasonable growth rates, production facilities that respect workers' rights, and a high percentage of recycled fibers (over 50% of the composition and up to 100%).

You can find detailed information about each brand's policy on the "Brands" tab and specific product details on each product page, and specific information on product pages too.


The Tone community

I deeply hope to create a space in which we can share, with physical meet-ups too, and together, gain in self-confidence and strength

A propos de

La Fondatrice

"J'ai grandi à Madagascar où les gens sont très proches de la nature et se soignent par les plantes. Le sport a toujours fait partie de ma vie, mais jamais le sport compétition/performance, juste la recherche d'un équilibre, du bien-être.

En 2019, j'ai fait une formation d'enseignement de yoga (Yoga Alliance 200YTT) pour approfondir ma compréhension de cette pratique.

Après quelques années chez Nike en Marketing, j'ai voulu avoir mon propre projet, et lui donner une dimension responsable et communautaire

Pour moi, le bien-être doit être fun, inclusif, et sans jugement, que ce soit rester toute la journée dans mon canapé, ou faire 3 sessions de sport en une journée, j'aime alterner sainement.

C'est comme ça que Tone est né"


Votre destination Wellness



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